Chris Tully has developed his own unique workout using stairs and hills that exist in our own backyards. The clever name Staircross lent itself well to a masculine typeface. The icon was inspired by existing icons of major sports and features the action of "stair cross" for those unaware of this new experience.
As Chris finds himself using stairs that lead up to the top of the local mountain, Mt. Tam, it was determined that an illustration of the majestic silhouette would be effective. Giving the shape a harder edge matches the intense workout.
The slogan "Rise and Climb" is representative and inspiring. Using more industrial type treatments adds to the visual language that the brand of Staircross represents.