Entry into the Marin Magazine cover contest. James van Kriedt, principal of VK Design, was chosen as a finalist.
Studio M is a boutique interior design firm based out of Marin County, California. Their main clientele includes developers of new and existing community housing units. As most of their clients are more familiar with construction than design, an identity was developed that was strong and sophisticated, yet retained the soul of the female run studio. The solution features a range of sleek sable browns and a pop of crimson red. The patterns were developed from some of Allyson's (the principal) favorite decorative materials and add a depth to the overall brand.
Logo and visual brand for Valverde Construction. The clients passion for mid-century "post & beam" construction led to the solution for the logo. A custom logotype evokes extreme durability and strength. A vibrant commitment to classic construction colors brings it all together.
Logo and label design for Sonoma County based Bitter Girl Bitters. The labels are incredibly small, so it was essential to convey the information in a tiny area. Letterpress printing adds an extremely pleasing tactile senstation to the customer unsure of an artisan bitters to purchase. Custom ingredient illustrations add to the charm, making the overall experience not so "bitter."
A luxurious era in American rail travel extended from the 1920s through the 1950s. During this golden age of railroading, California was the destination for many of the nation’s famous transcontinental trains, including The Lark. This namesake line ran the tracks that lie nearby the restaurant. The design for the Lark embodies the ambience and magic of the days and nights of bygone rail travel, without reliance on the conventional imagery associated with trains.
Done with Trevor Hubbard at butchershop.co
The Mosser Hotel in San Francisco was looking to reinvent their lobby restaurant, so the concept of a "Social House" was born. While a name was thoughtfully developed, they came back to the restaurant that existed 75 years before: The Keystone. Fortunately, the Mosser family had saved many of the vintage advertisements, which were repurposed to add a unique character to the branding elements. A common tagline from those vintage ads was the directions "Fourth and 1/4 block from Market" which was stylized and repeated throughout to give respect to the heritage of the location.
Ged Robertson took over Shoreline Coffee Shop in 2011 and updated the classic American and Mexican diner menu with fresh, local and organic ingredients. VK Design created a new brand that honored the history of the location and the atmosphere, while maintaining a tongue and cheek attitude by adding playful touches throughout the visual identity.
Bella Notte linens came to VK Design to refresh their visual identity. As Bella Notte is an established produced of heritage linens, it was important to give them a timeless look. In addition, their look needed to convey the sense of luxury the product provides, so a classic approach was taken for the overall look.
Grilly's is a local Marin County favorite. Offering classic California inspired fresh Mexican cuisine. Jim came to VK Design to get a new logo and visual identity to match the energy and quality of his two locations. VK Design took the original name "Rancho Grilly's" and found inspiration from the Spanish, Mexican and American ranchers that farmed Marin County before it was even a state. This led to a vibrant combination of "Old West" lettering as well as more modern, colorful food trucks.
Logo & visual brand for Dogwalks.com, a local, San Francisco based dog walking agency. VK Design developed a new identity that was applied to their fleet of vans and website. Since Julia, the owner, was lucky enough to get such a broad domain as "dogwalks.com," it was necessary to avoid the appearance of a "corporate" entity. This was achieved by featuring custom illustrations that highlighted local San Francisco landmarks and, of course, dogs!
Logo design and branding for San Francisco based cocktail consultancy. The design was evoked by the golden age of the "cocktail." When a "three martini lunch" was considered moderation. The flipped logotype gives a modern edge and playfulness to the clear and sophisticated design. The business cards were screenprinted and letterpressed, then duplexed together with an edge painting. Printing by Mama's Sauce.
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Ferry Plaza Seafood was in need of a fresh new identity to avoid being classified as "another" seafood restaurant near San Francisco's Fisherman's Wharf. VK Design implemented a classic design that clearly represented seafood but in a bold and refreshing way. Taking inspiration from vintage "market invoices" that would be found amongst the fishmongers and wherehouses of a bygone era, and infusing them with a little "New England Chic" helped raise the bar for the new chapter of this San Francisco institution.
Iron Lion is a Mill Valley based gym that focuses on the strength of the body as a whole instead of simply performing routine exercises. The name Iron Lion is the combination of two incredibly strong things and a passionate, energetic logo and brand was developed to match the character of the gym.
The custom logotype was inspired by Leo's (the owner) passion for Game of Thrones and all things medieval. It was a fine line to create something that would honor his passion, represent the business and avoid becoming too intimidating and "metal."
The result is a modern crest and type treatment that stands out in the cliche ridden exercise industry.
Farm-to-table restaurants have become all the rage in the San Francisco Bay Area. So we couldn’t imagine a better location than Petaluma – the egg and dairy capitol of California – to expand the concept. The design for Social Club translates the quality and character of the food to the restaurant’s identity, while reflecting upon the illustrious agrarian history of Petaluma.
When Bobby & Char Kiel left San Francisco for Sonoma County to pursue their dream of making wine, they sought an identity that reflected their new home, Rocking "K" Ranch. The design for Rocking K Vineyard is inspired by western billheads and vintage branding irons. The USA was a meaningful tie-in, as Bobby's son is an Air Force Helicopter Pilot.
Logo, invite and print advertising design for the San Francisco Social. The San Francisco Social is an annual fundraiser that raises money for local charities and causes.
Custom lettering done for San Francisco produced organic energy drink, Hi-Ball. The lettering was inspired by "surf" lettering from the Seventies and Eighties. This artwork was applied to limited edition t-shirts and marketing materials.
Le Debut is a concept wine by pinot aficionados, Jason Bodenheimer and Sean Lamb. The inspiration for the Le Debut design started with the name and evolved into a unique rendering of the wine itself – delicate, refined, and in want of an audience. Their devotion to this unique grape is further personified by the “LD” monogram, which seamlessly combines both letters in one handsome form.
The perpetual hunger for upscale Mexican fare is palpable in San Francisco. Yet with so much competition, creating a distinguished and memorable identity for 2013 newcomer Padrecito was not a simple mission. In the design for Padrecito, elegance and simplicity, combined with a touch of Mexican kitsch, convey a sense of warmth, playfulness and just enough swank.
Taylor Kraft opened her salon in Mill Valley after a corporate career in the retail industry. She desired a refresh of the original identity, with a simple and clean logo as the central hallmark. The result is a graphics system, void of pattern and decoration, which employs subtly feminine features to appeal to the market demographic without being overt.
Cover Illustration for Marin Magazine's Best of the County 2016 issue.
Chris Tully has developed his own unique workout using stairs and hills that exist in our own backyards. The clever name Staircross lent itself well to a masculine typeface. The icon was inspired by existing icons of major sports and features the action of "stair cross" for those unaware of this new experience.
As Chris finds himself using stairs that lead up to the top of the local mountain, Mt. Tam, it was determined that an illustration of the majestic silhouette would be effective. Giving the shape a harder edge matches the intense workout.
The slogan "Rise and Climb" is representative and inspiring. Using more industrial type treatments adds to the visual language that the brand of Staircross represents.